The new branding introduces the tagline “FairPlay Friendship Forever”, which has been created to clearly and simply communicate the core values of hockey whilst also strengthening the FIH brand in an increasingly competitive market.
Friday, December 3, 2010
International Hockey Federation unveils new branding & tagline
The International Hockey Federation has today unveiled its new branding line.
The new branding introduces the tagline “FairPlay Friendship Forever”, which has been created to clearly and simply communicate the core values of hockey whilst also strengthening the FIH brand in an increasingly competitive market.
The new branding introduces the tagline “FairPlay Friendship Forever”, which has been created to clearly and simply communicate the core values of hockey whilst also strengthening the FIH brand in an increasingly competitive market.
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